Search Engine Optimization & Marketing

If you are interested in marketing your Los Angeles website online, it is more than likely that you have heard about Search Engine Marketing (SEM) or Search Engine Optimization (SEO) and how they can affect your business.   SEM is indeed a powerful tool when it comes to websites of any kind as it has become the most cost effective form of advertising available. Romeo Production is Los Angeles’s leader in the field of website SEM, and our cutting edge tools and proven optimization process are able to push websites into the top slots on search results lists.

Search engine marketing or optimization refers to a set of methods aimed at getting a website ranked higher on search engine results. If your website is not on the first page of results, it is effectively invisible to potential clients, which makes this process absolutely crucial when it comes to expanding your LA business through internet marketing. There are numerous ways in which to optimize your site, and Romeo Production excels at all of them.

Keyword Selection and Research
Keywords are essentially the words people will search to find your services in a search engine, such as “Los Angeles seafood restaurant.” Choosing and optimizing for the right keywords is one of the most important factors in the success of your website, and it can be a difficult, and time consuming process requiring extensive research and analysis of your competition. Keyword selection and research is something we pride ourselves on here at Romeo Production, and we are confident in our ability to select the right keywords for your business’s website.

Optimized Business Website Coding
Website coding is also an important part of web design. There are several things that must be done correctly to make your website more accessible to search engine spiders, including optimizing your navigation, META tagging, directories, and site maps. Some website production agencies will go too far in this area and create a website that is more appealing to search engine robots than it is to people! At Romeo Production, we know that in the end it is the human visitors to your website that will be spending money on your services and products, not the search engines, and we keep this in mind in our optimization process.

Content Optimization for Visibility
Content is the most important part of just about any website – without it, there would be no reason for anyone to visit the website in the first place. At Romeo Production, we know that the first priority of your website’s content is to provide information to your visitors. In the case of businesses, these visitors are potential customers, and your online content is a direct representation of your products and services. At the same time, we also know how important optimizing content is with regard to getting your site high on the search rankings for Los Angeles keywords. We are experts at creating or modifying existing content so that it is optimized while retaining its professionalism and clarity.

Performance Tracking for Your Website
The final part of a good search engine optimization campaign is tracking your website’s performance. Romeo Production’s website performance tracking software enables us to continue to fine tune optimization efforts, and this data works hand in hand with pay per click campaigns as well. In addition to measuring the success of your SEO campaign, information such as visitor numbers, peak times, hourly traffic reports, and visitor information enables your website to become even more efficient.

Inquire today about creating a search engine marketing campaign for your website!